This article is adapted from a 36Kr report.
Series A Funding Link to heading
In early 2017, ZhugeIO completed its Series A funding, led by BlueRun Ventures and followed by Sinovation Ventures.
In this market, there are also Sensors Data and GrowingIO. Their differences are:
- GrowingIO focuses on codeless tracking, which allows for faster integration but lacks depth.
- Sensors Data has always focused on private deployment.
- ZhugeIO started with a SaaS model and later added private deployment options.
Solutions for Three Major Scenarios Link to heading
ZhugeIO provides fine-grained operational analytics. The first half is ad/channel placement monitoring and optimization, and the second half is operational analysis and optimization.
Scenario 1: Ad Monitoring Link to heading
From impressions and clicks to the subsequent contribution to user LTV, data can be segmented by region, ad slot, and even creative.
Scenario 2: Acquisition Analysis Link to heading
Since different businesses have different models, the actions that measure effectiveness also vary. ZhugeIO supports custom conversion goals.
For example, a financial client can set “linking a bank card” as a goal. After filtering for valid users, ZhugeIO can then trace back the channels they came from.
Scenario 3: Smart Engagement Link to heading
Users often forget to pay after placing an order. Without timely reminders, these orders are lost.
Businesses only need to set the target users and timing, and ZhugeIO can reach out to them at the right moment.
Team Upgrade Link to heading
At the beginning of this year, the company made a key personnel appointment:
- Ziqi Zhao joined ZhugeIO as President, responsible for company operations and directly leading sales and customer service.
- I serve as CEO and CTO, focusing more on product and technology direction.
Ziqi Zhao has 16 years of experience in marketing and consulting for large enterprise management software and solutions, having previously worked at world-renowned software companies such as Oracle, SAP, and Microsoft.
Current Data Link to heading
As of the time of publication:
- Team of 60+ people
- Over 18,000 registered users
- 200+ paying enterprise clients
- Customer contract value ranges from tens of thousands to hundreds of thousands of yuan.
Original article link: 36Kr Report